Preisangabenverordnung – Definition

German and EU price display regulation requiring, among other things, that discount claims reference the lowest price charged in the preceding 30 days.

Compliance with the Preisangabenverordnung is difficult to guarantee manually at campaign scale — it requires discount content to pull automatically from historical price data and be validated before publishing, rather than relying on manually entered reference prices. The regulation exists specifically to prevent a common, deceptive discounting pattern: artificially inflating a price briefly before a sale, then advertising a large discount off that inflated price rather than the genuine, sustained selling price. Enforcement in Germany has become more active in recent years, with consumer protection organizations actively monitoring retailers' discount claims, raising the practical stakes well beyond a theoretical compliance risk.