Salesforce Commerce Cloud – Definition

A cloud-based e-commerce platform that provides businesses with tools to create unified, personalized shopping experiences across all channels.

SFCC (formerly Demandware) is an enterprise commerce platform that combines commerce, content, and marketing capabilities. It includes AI-powered personalization, order management, and seamless integration with other Salesforce products. Salesforce acquired Demandware in 2016 and rebranded it as Commerce Cloud, folding it into the broader Salesforce ecosystem alongside Sales Cloud, Service Cloud, and Marketing Cloud — a positioning choice that emphasizes integration with CRM and customer data over standalone e-commerce functionality. The platform ships in two editions with meaningfully different feature sets: B2C Commerce, optimized for high-volume consumer transactions, and B2B Commerce, built around account-based pricing and complex approval hierarchies. Procurement teams should be aware that pricing is typically based on gross merchandise value (GMV) processed through the platform rather than a flat license fee, which means total cost scales with business success — a structure that needs to be modeled carefully against projected growth when comparing platform options.