Glossary for CMS & E-Commerce

API – Application Programming Interface - A set of protocols and tools that…
B2B Commerce – Business-to-Business Commerce - E-commerce transactions conducted between…
B2C Commerce – Business-to-Consumer Commerce - E-commerce transactions where businesses…
Cartridge – A modular unit of code in Salesforce Commerce Cloud that contains business…
CMS – Content Management System - A software application that enables users to…
Commerce Cloud – Salesforce Commerce Cloud is a cloud-based e-commerce platform that…
Content Library – A centralized repository for storing and organizing reusable content…
Content Localization – The process of adapting content to meet the language, cultural, and other…
Content Modeling – The process of defining structured content types and their relationships…
Content Publishing – The process of making content available to end users through various…
Content Scheduling – The ability to plan and automate when content becomes visible or hidden on…
Content Versioning – The practice of keeping track of different versions of content over time,…
Digital Asset Management – A system for organizing, storing, and retrieving digital assets such as…
Digital Commerce – The buying and selling of goods and services through digital channels…
Digital Experience Platform – An integrated set of technologies designed to enable the composition,…
DPA – Data Processing Agreement - A contract between a data controller and a…
Enterprise CMS – A content management system designed to meet the complex requirements of…
Experience Manager – A tool for creating and managing digital experiences across multiple…
GDPR – General Data Protection Regulation - A comprehensive data protection law…
Headless CMS – A content management system with no frontend (head) of its own — content…
Hybrid CMS – A content management system that combines traditional CMS capabilities…
Integration – The process of connecting different software systems to enable them to…
Live Editor – A real-time content editing interface that allows users to see changes as…
Merchandising – The practice of promoting and selling products through strategic product…
Microservices – An architectural approach where applications are built as a collection of…
Multi-language Support – The capability of a system to manage and deliver content in multiple…
Multi-site Management – The ability to manage multiple websites or storefronts from a single…
Multi-tenancy – An architecture where a single instance of software serves multiple…
OCAPI – Open Commerce API - Salesforce Commerce Cloud's REST-based API that…
Omnichannel – A multichannel approach to sales and marketing that provides customers…
Order Management – The process of tracking and managing customer orders from purchase through…
Personalization – The practice of tailoring content, products, and experiences to individual…
Product Information Management – A system for managing all product data and content in a centralized…
Progressive Web App – A type of web application that uses modern web capabilities to deliver…
REST API – Representational State Transfer API - A web service architecture that uses…
SaaS – Software as a Service - A software licensing and delivery model where…
Salesforce Commerce Cloud – A cloud-based e-commerce platform that provides businesses with tools to…
Salesforce B2C Commerce – Salesforce Commerce Cloud's solution specifically designed for…
SFCC – Abbreviation for Salesforce Commerce Cloud, an enterprise e-commerce…
SFRA – Storefront Reference Architecture - Salesforce Commerce Cloud's modern…
Site Genesis – The original reference architecture provided by Salesforce Commerce Cloud…
Storefront – The customer-facing interface of an e-commerce website where users browse…
Translation Management System – A software platform that helps manage the translation and localization…
Translation Workflow – An automated process for managing content translations across multiple…
Version Control – A system that records changes to files over time, allowing users to recall…
Web Content Management – The process and tools for creating, managing, and publishing content on…
Workflow Management – The coordination and automation of business processes including task…
WYSIWYG – What You See Is What You Get - An editing interface that allows content to…
Cloud Computing – The delivery of computing services including servers, storage, databases,…
Content Delivery Network – A geographically distributed network of servers that delivers web content…
SEO – Search Engine Optimization - The practice of improving website visibility…
Content Strategy – The planning, development, and management of content to achieve specific…
Mobile Commerce – E-commerce transactions conducted through mobile devices such as…
Customer Data Platform – A system that collects and unifies customer data from multiple sources to…
Content Slot – A content slot is a predefined placeholder within a Salesforce Commerce…
Page Designer (SFCC) – Page Designer is Salesforce Commerce Cloud's native page-building tool,…
Business Manager (SFCC) – Business Manager is the administrative interface of Salesforce Commerce…
Storefront Reference Architecture (SFRA) – SFRA is the official reference architecture for Salesforce Commerce Cloud…
Composable Commerce – Composable commerce refers to an architectural approach in which…
Content-Deployment – Content deployment refers to the process of publishing finished content…
Modul-System (CMS) – A CMS module system provides prebuilt, reusable content building blocks…
Mehrsprachigkeit (E-Commerce) – Multilingualism in e-commerce refers to an online store's ability to…
Lokalisierung – Localization is the adaptation of content and functionality to the…
Übersetzungs-Workflow – A translation workflow defines the structured process by which content is…
Freigabe-Workflow – An approval workflow defines the steps and responsibilities that a piece…
Live-Vorschau (CMS) – The live preview in a CMS shows editors exactly how content will look to…
Content-Personalisierung – Content personalization refers to adapting content to individual user…
A/B-Testing – A/B testing is a method in which two variants of a piece of content are…
Staging-Umgebung – A staging environment is a production-like test environment where changes…
Versionierung (CMS) – Versioning in a CMS refers to automatically saving every content state as…
DSGVO (E-Commerce) – The General Data Protection Regulation (GDPR, known in German as DSGVO) is…
Time-to-Market – Time-to-market refers to the span of time from an idea or decision until…
Total Cost of Ownership (TCO) – Total Cost of Ownership refers to the full cost of a system over its…
Multi-Site-Konfiguration – A multi-site configuration makes it possible to run several independent…
Kampagnen-Management – Campaign management in e-commerce refers to the planning, coordination,…
On-Page-SEO – On-page SEO refers to all optimization measures applied directly on a web…
Kanonische URL – A canonical URL is the preferred link to a web page, telling search…
Strukturierte Daten – Structured data (Schema.org markup) is machine-readable information on a…
Core Web Vitals – Core Web Vitals are metrics defined by Google to measure the user…
Content-Migration – Content migration refers to the process of transferring content in a…
Omnichannel Content – Omnichannel content refers to content that is delivered consistently…
Kampagnen-Landingpage – A campaign landing page is a dedicated destination page built for a…
ROI (Content Marketing) – Return on investment (ROI) in content marketing describes the ratio…
Content Compliance – The practice of ensuring published content meets legal, regulatory, and…
Vier-Augen-Prinzip (Content) – A control principle requiring that a second, independent person review and…
Translation Quality Assurance – The set of checkpoints — contextual review, source-link tracking, local…
Content Rollback – The ability to revert a content block to a previous, known-correct version…
Disaster Recovery (Content) – The set of practices and system capabilities that let a team quickly…
Code Freeze – A defined period, typically before peak trading events, during which no…
Content Freeze – A period during which content changes are blocked or severely restricted —…
Content Governance – The framework of rules, roles, and permissions that determines what…
Brand Consistency – The degree to which logo, color, tone, and messaging appear uniform across…
Marketing Autonomy – The ability of marketing teams to create, edit, and publish content…
Agenturunabhängigkeit – The reduction of operational reliance on external agencies for routine…
Content Velocity – A measure of how quickly a team can move content from creation to…
Time-to-Publish – The elapsed time from initial content creation to live publication,…
B2B Content Workflow – A content process built around account-specific pricing and catalogs,…
Account-Based Content – Content — pricing, catalogs, product availability — that renders…
Cookieless Personalization – Content personalization based on first-party signals — browsing behavior,…
First-Party Data – Data collected directly by a company from its own customers and systems —…
Zero-Party Data – Information customers intentionally and proactively share with a brand —…
Multi-Tenant Architecture – A system design where a single CMS instance serves multiple brands or…
Tenant Isolation – The technical enforcement that keeps one tenant's users, content, and…
Barrierefreiheit (E-Commerce) – The practice of designing and producing digital content and storefronts so…
WCAG – Web Content Accessibility Guidelines — the internationally recognized…
European Accessibility Act – An EU directive requiring a broad range of digital products and services,…
Preisangabenverordnung – German and EU price display regulation requiring, among other things, that…
Referenzpreis – The comparison price shown alongside a discounted price — under the…
Content Debt – The accumulation of outdated, inconsistent, or orphaned content — the…
Content Audit – A recurring, scheduled review of published content to identify outdated,…
Vendor Lock-in – The condition of being effectively tied to a software vendor because…
Data Portability – The ability to export content and its metadata, version history, and…
Content Operations (ContentOps) – The organizational discipline of running content creation, approval, and…
Editorial Workflow – The sequence of steps content passes through from draft to publication —…
AI-Generated Content – Product descriptions, campaign copy, or translation drafts produced by…
Generative AI (Content) – AI models capable of producing new text, images, or other content from a…
Content Quality Assurance – The systematic review of content for factual accuracy, tone, and…
Retourenquote (Content) – The share of orders returned that can be traced back to imprecise,…
Produktbeschreibung – The structured content that describes a product's features, use cases,…
Content Syndication – The practice of maintaining product content in one central source and…
Marketplace Integration – The technical connection between a brand's CMS or commerce system and…
Voice Commerce – Product discovery and purchasing conducted through spoken interaction with…
Conversational Commerce – Shopping interactions conducted through natural-language dialogue —…
Schema Markup – Structured data (schema.org vocabulary) embedded in a page's code that…
Platform Migration (SFCC) – The process of moving a Salesforce Commerce Cloud storefront from one…
PWA Kit – Salesforce's toolkit for building progressive web app storefronts on…
Content-Entkopplung – Architecting content management so it operates independently of the…
Content Lifecycle – The full sequence a content block moves through — creation, approval,…
Content Reuse – Building pages from shared, centrally maintained content modules instead…
Single Source of Truth – The principle that a given piece of content or data has exactly one…
Role-Based Access Control (RBAC) – A permissions model that grants system access and editing rights based on…
Audit Trail – A chronological, tamper-evident record of who changed, approved, or…
Peak Season Readiness – The operational and technical preparation that lets a content and commerce…